Craft-driven visual identity designer for personality-led brands.
I create visual identities, lettering and illustrated systems for brands, makers and cultural projects that value character and craftsmanship. My approach combines curiosity, research and hands-on making to create work that feels distinctive and aligned with the people behind it.
Every project begins with understanding your goals, audience and vision. From early sketches through to refined outcomes, I work collaboratively and keep you involved throughout the process. No automated solutions, no off-the-shelf visuals. Critical thinking cannot be automated.
My greatest satisfaction comes from guiding clients from an initial idea to a visual system that genuinely reflects who they are and what they stand for.
Get in touch to discuss your idea.
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About me
I went from shying away from my calling with fear, to working on custom-made lettering illustration, logotypes & identities.
Moving to the UK, after years in Italy trying to fit in and working in a job that didn't represent me at all, catapulted me into an unknown reality. This change helped me reconnect with my true creative essence. From here, I naturally found my way into the graphic communication course at BCU, Birmingham.
My interest in letter shapes and print grew significantly, influenced by the city of Baskerville and the Industrial Revolution. Learning about calligraphy, typography, and printmaking techniques shaped my visual language.
Since then, my work has been infused with handmade solutions. I offer lettering, logotypes, brand identities, and illustrations for businesses and events looking to find their unique voice.
There is no space for standardised solutions but handcrafted designs that emerge from human interactions and truly embody their message. There is no room for templates here; every design is crafted with care because I believe that personality is a process.
There is no space for standardised solutions but handcrafted designs that emerge from human interactions and truly embody their message. There is no room for templates here; every design is crafted with care because I believe that personality is a process.
Fill in the form to book a 30-minute call with me to discuss your project in more detail.
Thank you!
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