Mondo Riccio
A brand identity for Mondo Riccio new salon in the heart of Genova, created to help curly women embrace and feel confident in their natural hair. Through a collaborative process, we defined values of diversity, boldness, and authenticity. The visual direction focused on celebrating individuality and empowerment, translating these principles into a handcrafted visual language without compromise. The result is a hand-drawn lettering logo paired with a bold colour palette and a typographic system applied across digital and physical touchpoints. Celebrating the message “Risplendi nella tua forma più vera.” (“Shine in your truest shape”)
Identity, Lettering, Motion